Miravia (the e-commerce portal of Alibaba Group) wants to develop a campaign associated with its sponsorship of the Olympic Games Paris 2024 for the Spanish territory. Being Almudena Cid a former athlete who participated in 4 Olympic Games, a Spanish reference, very loved and respected, she was present at the "Brand Village" in Paris in a face-to-face activation for the brand. She fits perfectly with the message of the "#Cabezabienalta" campaign.
