Year: 2025
Decathlon Spain has activated two campaigns during this year 2025 with Pedri as ambassador. The first campaign focuses on giving a new opportunity to sports equipment that we no longer use, allowing not only to extend the life of the products, but also to raise awareness among the population in a responsible and sustainable consumption. The second campaign has the slogan "Spring likes to play", the idea is to convey the idea that with the change of season the desire to move and enjoy outdoor sports increases. Jambo Sports Marketing has managed the search for the best prescriptor and ambassador to amplify this campaign, as well as the negotiation of the contract and coordination of the production with the celebrity. Pedri was the chosen one, whose profile fits perfectly, not only for being a reference in Spain for his personality and professional achievements, but also for his long-standing commitment to sustainability.