Year: 2025
As a global sponsor of the UEFA Champions League, Heineken champions the love and dedication of soccer fans every year. This year, Heineken salutes the superstitious fans: those who go all out with their unique quirks and rituals to help their team achieve glory. Under this premise, Jambo Sports & Marketing managed the participation of Thiago Alcantara as Heineken ambassador during the weekend in Munich, participating in different activities.